Playbook output

Building products and startups is like max 40% playbook (certain failure) and 60% unique strategic creativity (a little less certain failure).

And those startups are made up of people (and an agent or 2). It's kind of weird to me that we treat roles as playbook-work, but expect non-playbook output on aggregate.

Everyone learns about engineering roles, leads, CTO, CEO, Product Owner etc.

But what about Advisors? Generalist operators? Operational assistants? Or just founder friends? Whatever you call all of those, they do wildly different things and are wildly different people.

Most proper running small companies just have 'people doing shit well'. And we make up some title along the way. Who cares.

So my note to self: ditch the playbook. Just do what makes sense and beware of anyone telling you 'thats not the way things are done'. Who cares.